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•  CPUARM: Cortex - A9 core (4 core)
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• Screen: (Touch Screen) 5 inches (16:9), 960 x 544, Approx. 16 million colors, OLED multi touch screen (capacitive type)
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• Keys / Switches: Power button, directional buttons (up/down/right/left), action buttons (triangle, circle, cross, square), shoulder buttons (right/left), right stick, left stick, START button, SELECT button, volume buttons (+/-)
• Wireless Communications: Mobile network connectivity (3G), IEEE 802.11b/g/n (n = 1×1) (Wi-Fi) (infrastructure mode/ad-hoc mode) and Bluetooth 2.1+EDR (A2DP/AVRCP/HSP)
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E-marketing

eMarketing is essentially part of marketing. But what is the difference between eMarketing and Internet or web marketing? What are the eMarketing tools? And how do marketers plan for eMarketing? This lesson aims to answer these questions.

So the place to begin defining eMarketing is to consider where it fits within the subject of marketing. So let's start with a definition of marketing. The American Marketing Association (AMA) definition (2004) is as follows:

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Therefore eMarketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives.

This also helps us to differentiate between eMarketing and E-commerce, since E-Commerce is simply buying and selling online.

What is the difference between eMarketing and internet or web marketing?

There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDA's and 3G mobile phones, as well as Interactive Television, both terms tend to be stretched to include these new media technologies. On the other hand, others would see eMarketing and internet or web marketing as subtly different, for example Chaffey (below):

internet [or web] marketing is achieving marketing objectives through applying digital technologies. (Chaffey 2006)

eMarketing is achieving marketing objectives through use of electronic communications technology. (Chaffey 2006)

Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices.

What are the eMarketing tools?

The Internet has a number of tools to offer to the marketer.

• A company can distribute via the Internet e.g. Amazon.com.
• A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com.
• The money collection part of a transaction could be done online e.g. electricity and telephone bills.
• Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk.
• The Internet could be used for advertising e.g. Google Adwords.
• Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show.

How do marketers plan for eMarketing?

There are two ways of looking at this.

• An existing organization may embark upon some eMarketing as part of their marketing plan.
• An organization trades solely on the Internet and so their marketing plan focuses purely on eMarketing.

The marketing plan in either case is the next step, whether focused upon eMarketing or all marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the acronym AOSTC (from our genericmarketing planning lesson).

• A - Audit - An audit of internal strengths and weaknesses, an external opportunities and threats.
• O - Objectives - SMART eMarketing objectives.
• S - Strategy - eMarketing strategies.
• T - Tactics - an eMarketing mix.
• C - Controls - measuring the performance of our eMarketing plan.

network marketing companies

The Top 25 Network Marketing Companiesby The Staff at Nexera™ LLC

Who are the Top 25 Network Marketing Companies? Well, it really depends on how you define "The Top 25..." As you might imagine, the truth can be a bit subjective. For example...

The best-selling car in the World is the Toyota Corolla. Apparently it's a great car, and yet at the same time is probably not the car of your dreams. Which begs the question, "Does an MLM company deserve a higher ranking simply because more people are involved?" It's a fair question. Here's what we know for sure: Popularity is definitely one of the best ways to determine what's going on in the marketplace. It plays a part in the movies we see, the music we download, and sometimes even where we invest our money.

So is "The Top 25..." just an online popularity contest? Not exactly. To make a fair assessment we gave consideration to things that really don't matter; for instance, 24 of the 25 companies are members of the DSA. And to things that really do matter; like Time In Business!

In short, we wanted you to know the exact criteria we used in order to select, and then to rank, "The Top 25..." You may agree with our findings, or you may not; we welcome your thoughts and opinions either way. Here's the Nexera Five-Factor Formula we used to make our selections:

1) The company must be a self-described Network Marketing, Multi Level, or MLM company.
2) The company must be in business for at least 10 years as of December 31, 2012.*
3) The company must have a Google Page Rank - GPR. A scale of 1 to 10 with 10 being best.
4) The company must have an Alexa Rank - AR. Here the smaller the number the better.
5) The company must show up in Google Trends - GT. All Regions. Last 12 months.**

The five factors above are taken into account at the end of each quarter, and then a ranking decision is made. As of January 1, 2012, The Top 25 Network Marketing Companies are:

Company	Time In Business	GPR - AR   -  GT
1. Amway	1959 - 53 Years	6 -    7,733  - 2.12
2. Nu Skin	1984 - 28 Years	6 -  10,237  - 0.20
3. Melaleuca	1985 - 27 Years	5 -  10,512  - 0.44
4. USANA	1992 - 20 Years	6 -  12,754  - 0.46
5. ACN	1993 - 19 Years	6 -  19,107  - 1.12
6. Isagenix	2002 - 10 Years	4 -  16,610  - 0.20
7. Forever Living	1978 - 34 Years	4 -  18,282  - 0.42
8. Herbalife	1980 - 32 Years	5 -  24,345  - 2.20
9. Xango	2002 - 10 Years	4 -  29,880  - 0.40
10. 4Life	1998 - 14 Years	4 -  35,065  - 0.14
11. Arbonne	1980 - 32 Years	5 -  47,754  - 0.66
12. Advocare	1993 - 19 Years	5 -  48,155  - 0.12
13. Mannatech	1994 - 18 Years	5 -  48,885  - 0.17
14. Tahitian Noni	1994 - 18 Years	4 -  49,484  - 0.14
15. 5LINX	2001 - 11 Years	4 -  52,696  - 0.03
16. Nature's Sunshine	1972 - 40 Years	4 -  56,535  - 0.01
17. Legal Shield (PPL)	1972 - 40 Years	3 -  56,976  - 0.01
18. Freelife	1995 - 17 Years	4 -  61.101  - 0.03
19. Nikken	1975 - 37 Years	4 -  71,728  - 0.29
20. Shaklee	1956 - 56 Years	5 -  78,251  - 0.21
21. Synergy WorldWide	1999 - 13 Years	4 -  78,228  - 0.01
22. Neways	1992 - 20 Years	5 - 110,413 - 0.17
23. Juice Plus (NSA)	1970 - 42 Years	5 - 122,423 - 0.25
24. GNLD	1958 - 54 Years	4 - 145,905 - 0.07
25. Sunrider	1982 - 30 Years	5 - 170,085 - 0.08

*Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.

**For purposes of comparing Internet search term interest using Google Trends (GT), all 25 companies were compared to the term, MLM. A score of 1.00 would indicate the same level of Internet search interest; anything above 1.00 more interest, anything below 1.00 less interest.

A few noteworthy points on this list... The only companies considered for this list are U.S.A. based; and if you click on each and every company linked above, what you will not find should be as interesting to you (and as revealing) as what you will find. There are no travel companies, only two technology companies (ACN and 5LINX), just one service company (Legal Shield), and 22 health and wellness companies. Even Amway, whose core product line still includes soap, really got startedby way of the wellness revolution! Read this book by Paul Zane Pilzer and you'll understand why nutrition, weight management, and skincare products continue to drive the trends in the Network Marketing industry to this day.